Salmon Like the Fish

4 Killer Startup Quotes and Advice from Successful CEOs (Part I)

May 7, 2013

Entrepreneurs jumping into the startup world should seriously take into consideration the potential pros and cons. Having a realistic understanding of how you will be able to cultivate success, build a strong team, and prevent unexpected failure are just a few things that should be addressed before making the big startup leap. One of the [...]

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New Ad Helps Save Abused Children, Even When with their Abuser

May 7, 2013

If you were looking to see a great ad that is displayed in a unique way, then look no further. The non-profit, Spanish, and child-advocacy organization, The ANAR Foundation, has released an amazing billboard that makes use of creative printing to deliver an important message. The ad created by Grey Group, makes use of lenticular [...]

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Top 4 Methods to Get Exposure to Your New Business!

May 6, 2013

You’re a new startup and you’re experiencing a bit of difficulty getting the clients or customers that you thought would be breaking down your door. Don’t worry, you’re not alone. This is often a scenario many startups face. In spite of its prevalence, it’s not a place you want your company to be. The challenge [...]

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Startups to Watch in 2013: Zumper.com

April 30, 2013

Each year, startup companies introduce their products to consumers with a goal of becoming a consumer favorite. As a digital agency that has the pleasure of working with brands and startups, we at Supercool help similar companies present their products to target audiences through creative mediums such as digital marketing or social media management. While [...]

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Get Familiar: The Charlie App

April 17, 2013

If you are in the market for a new mobile app and you’re looking for something that’s creative and can help you professionally, then its time to move over your Angry Birds and Instagram apps. The new and innovative app that can help you professionally is, The Charlie App. If you’ve never heard of it [...]

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Startups: Upton Prom Video Shows How to Get an Agency to Want You!

March 22, 2013

Dear Brands and Startups, If your company is at the point in its growth cycle where it needs an agency to handle its creative outreach, then it’s important to know the best approach. Sure, you can refer to “how-to” posts on various websites, but how about you look to an unexpected video. This video comes [...]

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Doritos Lesson: How to Make Your Brand Stand Out at Major Events

March 13, 2013

If there’s a lesson from SXSW it is that a brand must determine how to stand out during a major event. During events sponsors, musicians, and directors all compete for consumer attention, so it is imperative that a brand strategize effective ways to capture as much attention as possible. Converting potential consumers into brand loyalists [...]

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Social Media Gone Wrong: KONY 2012 A Year Later

March 5, 2013

So uh,….what ever happened to that guy Kony? A year ago today the Invisible Children company…er charity, released its widely seen and shared YouTube video “KONY 2012”. In an attempt to see if people could care about individuals being dehumanized and murdered in a world far away from their own, Jason Russell and Invisible Children [...]