The Nets New Logos Enhance their Brand Identity

The Brooklyn Nets have undergone a logo revamp and it was designed by none other than their part owner, Jay-Z. After spending 35 years in New Jersey, the team has relocated to Brooklyn and now has a new brand identity thanks to their new logos (right and below). As the fifth redesign in the pro team’s history, the new logos made their official debut this morning. While there were rumors about a revamp out since last week, they can finally be confirmed as Jay-Z unveiled it on his website and the Nets CEO Brett Yormark discussed the new look on CNBC. As the author of the new look, Jay-Z dropped the original red, white, and blue all American theme and instilled black and white. The colors were used to reference the rugged personality of Brooklyn and have made the Nets the only NBA team with black and white as their official colors. Brett explained to CNBC that although the large “B” and colors represent Brooklyn, keeping the Nets name similar to its previous logos maintains its roots and heritage to New Jersey. Further stated by Brett, it’s “the new badge for Brooklyn”.

In addition to new logos, the Nets’ merchandise has been updated to sell their newly designed products online and at events. So, you can ditch the old stuff and invest in the new clothes promptly. With “Hello Brooklyn” as the tag to the new endeavor, the team can make use of Jay and Lil Wayne’s 2007 “Hello Brooklyn” track anywhere and everywhere. And of course, if you bring a team to a new city and give them a set of new logos then you should create a spot (below) to highlight the whole transition. Promoting the confidence and pride that Brooklynites have for their city, the Nets have managed to bring it all together. Jay said it before and now the Nets can too, “Allow me to reintroduce myself.”

Now that’s a good way to make your presence known.

Hello Brooklyn